Angi Egan author, speaker, consultant (and very nice person) joined me today on my radio show 'Be More. Achieve More' Inspiration for the Entrepreneur show.
We talked about some of the key problems that entrepreneurial people and businesses face when attracting clients, potential employees and suppliers. Also, how the concept of 'Romancing the Customer' came about. It is a metaphor to enable the whole concept of being irresistable to customers to stick. It is about showing customers rather than telling them. About listening and attracting great customers, who are loyal and want to be with you. We are talking about using a high level of emotional intelligence to make a difference.
Here were some key considerations that came from the conversation.
1. Never under value your own talents - this is about making every moment count. Stop thinking about what you are not. Rather focus on who you are and the value you can give.
2. Dare to be different - stand out from the crowd. This might be subtle things like how you end an email, the clothes you wear, adjusting your name eg from Angie to Angi!
3. Targeted Attraction - being very clear on who and who you do not wish to attract.
4. The Good/Grief Monitor - list everything you do and identify what is good for you and your business and what gives you grief. Decide where you should best focus your attention. Angi credited Andy Bounds here.
5. Obvious never is - if it is obvious to you do not be afraid to share it with others as it might be the gem that makes the difference.
If you are interested in becoming very attractive to your customers and generating greater brand loyalty then this free resource is available to help you. The recording will be available from the following link once it has been loaded onto the system by Voice America:
ROMANCING THE CUSTOMER RECORDING
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